Company commission：to develop environmental-sound printing ink and coating industry, and create a humanistic environmental perfection and harmony.
Company perspective: To be first class professional manufacture of environment-friendly printing ink and coating, making BIC to be a well-know international brand.
Enterprise spirit: Unity, Struggle Pursuit of excellence
Managing logos: teamwork training, professional innovation, to create values for customers continuously and make great contribution to the society.
Quality policy: science and technology makes quality better, quality system makes quality steady, first-rate service makes quality realistic.
Environment protection principle:Cooperate with harmonious partner team,Carry out enviromnent-friendly technique,Produce safe products.
Core values: honesty, responsibility, advance, and harmony
◆ Communicate and cooperate honestly
It's to cooperate honestly which makes a continuous increasing value chain. Honesty is the base of all communications and co-operations. Without honesty there is no honest return.
◆ Responsibility comes with trust.
No matter how individual ability or enterprise' power is, he can gain lots of trust, development opportunities and strong supports from his partners as long as he is responsible, honest and diligent.
◆ Professional innovation makes advance and development.
With profound connotation and widespread extension, advance as the driver behind enterprise’s development, means profession and innovation which makes the enterprise commit to high quality products with skilled technology, so that the enterprise can be outstanding gaining long-term development.
◆ Harmony is the theme of development
Nowadays, harmony is the theme of development between humanbeings and nature and environment. We are pursuing an environment-friendly industry. We are not only "harmony" pursuance, but also "harmony" practicer.